Work
Info

Process for the promotional campaign of We Fight to Build a Free World, an exhibition at the Jewish Museum.

The Museum's design director, Yeliz Secerli, contracted me to design the campaign. Acknowledging the gravity of the show, and the fact that it surveys a wide variety of work, Yeliz initially directed me to work only with black and white text.

Distressed typography, along with permutations of slashes, recalling cut dividers or sealed off entrances, and globes dominated the visual experiments at the beginning of the project

After numerous experiments we perfected and presented around 7 ideas to the Museum's director, summed up within one of the campaign's signature touchpoints: a VIP invitation for the exhibition preview.

After numerous experiments we perfected and presented around 7 ideas to the Museum's director, summed up within one of the campaign's signature touchpoints: a VIP invitation for the exhibition preview.

After numerous experiments we perfected and presented around 7 ideas to the Museum's director, summed up within one of the campaign's signature touchpoints: a VIP invitation for the exhibition preview.

After numerous experiments we perfected and presented around 7 ideas to the Museum's director, summed up within one of the campaign's signature touchpoints: a VIP invitation for the exhibition preview.

We finally landed on a simple blurred treatment of the show's title, intended to convey that a free world may be looming in the near future, just out of reach.

The final VIP invitation for the exhibition preview featured a stark use of monospaced typography, making the invitation feel faintly like a military document.

Finally, a subway poster was designed, slated for display in mid-summer. Sadly, with COVID-19, much of the show's advertising has been pulled, and the show indefinitely postponed.